Simone Andreoli:
The nose behind the brand.
Simone Andreoli has been passionate about perfumery since childhood, showing an innate creative nature and a primordial sense of belonging to the culture of beauty. He was born and grew up in the province of Modena, a land of excellence, where breathing the Italian taste and the heritage of excellence with no compromise.
Travelling the world led by curiosity and strong empathic connection enrich his creative horizon by mixing Italian ‘savoir-faire’ with a strongly international attitude which will contribute to build his creative signature.
In his teens, he matures in him the determination and vocation to become an independent nose with a contemporary vision breaking the moulds of classic perfumery tradition. At the age of 24, he created a brand destined to embody the Italian excellence in artistic perfumery throughout the world.
Simone Andreoli uses intangible and invisible notes to give substance to an inspiration. His compositions are liquid emotions that enrapture senses, arousing magic and transport.
The identity of Simone Andreoli’s fragrances is underpinned by a sophisticated and demanding personality who has dreamt up a timeless and genderless concept of luxury. Fragrances as masterpiece, not affected by passing trends and expressing strong individuality, far away from everything conventional and standardised.